Creativity and Innovation in Entrepreneurs

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Uploaded 3 months ago

By Parth Gupta

Category: Business

Language: English

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Creativity is the ability to generate new ideas, think differently, and imagine possibilities beyond
conventional boundaries. It is a mental process that sparks originality and encourages
entrepreneurs to look at problems from fresh perspectives. Innovation, on the other hand, is the
practical application of creativity. It involves transforming creative ideas into useful products,
services, or processes that deliver value to customers and society. The two are closely
connected—creativity provides the raw material (ideas), while innovation converts those ideas
into tangible outcomes. In entrepreneurship, this connection is vital. Creativity enables
entrepreneurs to identify unique opportunities, while innovation helps them bring those
opportunities to market in a viable and competitive form. Together, they are the driving forces
behind business growth, differentiation, and long-term sustainability.

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